Designing a Race to Remember
We’ve all seen the medal and award collections runners have on display in their homes or office, or in photos shared on Facebook and Instagram. These hard-earned awards, grand or small are reminders of a runner’s accomplishments and so should be proudly shared.
Of course, there are some awards that stand out from the rest. Those special medals and unusual prizes that are shared just a little more prominently or that bring a bigger smile and a more pleasing memory to the runner.
What does this tell us about the planning stages of putting together a memorable race? A race that will keep runners coming back each year to make more memories? It tells us that race directors should recognize the importance of artistic design when branding a race and its accompanying swag.
Race directors and planners have a lot more than branding to think about when planning a memorable event. There are course maps, sponsors, volunteers and city officials to consider among other tasks. And, with the competition of other races popping up, there is the extra pressure of making sure your event stands apart.
How do race directors make room for creative time and designing those important race medals, screen prints and awards? At Running Awards and Apparel, they don’t have to.
Our art team is made up of gifted graphic artists and screen print specialists who are experienced in the running event market and know what runners want.
With your vision and sometimes using an existing logo, our talented team can take a simple idea and transform it into a unique and story-telling design that helps to establish an event’s specific identity. This identity can be carried through all event products, including apparel, banners and print media. Ru
With that type of identity, a race can set itself apart from others and create an annual appeal for participant experience and for earning a coveted, signature medal and or award.
What’s even better about having Running Awards and Apparel design your signature event brand? The service is free! Our designing service includes quality, high-resolution proofs and images that can be used to promote your signature event and build anticipation and registrations.
With creative designing and good planning, you can start on the path towards creating a memorable event, even before it starts!
About Kathy Toynbee: Event Specialist, Marketing Manager with Running Awards & Apparel, a leading supplier of race medals, awards, and apparel for the running event industry. www.runningawardsandapparel.com
